. They’re reacting to uncertainty. They’re attempting to find their footing in an area that’s continually shifting. Lead for the LeanIX ecosystem by offering extensions like new experiences, integrations, or other property Despite what the shiny tactic decks and consulting frameworks could suggest, transformation is never linear, almost never clean https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/