Introduction:
Ferrero is an Italian manufacturer of chocolate products that was founded by confectioner Pierto Ferrero in the year 1946 and it was based in Pino Torinese. In the survey of the 2009 reputation Institute, Ferrero was considered as the most reputable Company in the world. It is a private company that is owned by Ferrero family. This company has been considered as “one of the world’s secretive company”.
In the year 1946, Pierto Ferrero found a cream of cocoa and hazelnuts that was derived from Gianduja. It has to be spread on bread and it is called as Pasta Gianduja. This product had a great success and hence he created a new company for producing and marketing the product. The sons of Pierto Ferrero became the joint chief executives of the company. Michele Ferrero later modified the receipe of his father and started producing Nutella.
Ferrero rocher nutrition: 1 hazelnut ball, Calories: 73, Fat: 5.2g, Carbs: 5.3g, Protein: 1g
Industrial competition in marketing:
Ferrero Company places a great emphasis in guarding the secrecy of the Company. They have never allowed any press conference nor the media visits inside the plant. Ferrero Rocher is mainly responsible for one of the classic all time commercials –“Ambassador reception”. The popular ambassador advert made the return to screen in the year 2003, however at this time with a humorous and a contemporary twist because the ambassador was a female. In the year 2004, creator moved upon with the “Share the magic” with an aim for expanding the role Ferrero Rocher beyond the formal gift to one that is relevant to broader social programs. They however maintain the glamour and aspiration to the brand.
12,796,212
Like This
98,864
Talking About This
Promotion- Ambassador’s party:
The main aim of the brand is to update the execution to drive the modernity in a most salient way so that they can engage a young consumer target. With a good quality product and a perfect team of marketing people, it is quite very natural for a Company to be successful. They have been regularly conducting the Ambassador’s party which is considered as the most vital campaign for the promotion of the product.
The teams of marketing have been continuously making creative ideas and strategies for making their brand more popular. They have been launching new advertisement with the most attractive and creative ideas. Any person who watches the ad would be deep into the chocolate and the main targets are children and young people. They have made the marketing strategy so perfect that they pull in many people within the advertisements and campaigns.
Conclusion:
Ferrero Rocher is available in packs from 3 to 24. The price of the chocolate is quite high and it is generally not available for common man. The marketing mix of Ferrero Rocher is quite astonishing and amazing as they have maintained the status for long period and even though they have many competitors, they remain in a very good position even today with a good market share. Thus, you can now imagine and think of the importance of marketing which is very vital for the growth of the Company.
About
Currently working as a social media consultant with some of the fastest growing Start - up and also runs his own venture - INNOWIA. His responsibilities there include conceptualizing promotional content and campaigns for several leading brands of the country. I am always online, especially at ungodly hours, so don’t hesitate to give him some for thought… or just food would be great too! Find Me on Twitter: http://www.twitter.com/innwoiasolution or
Loading ...