History of CCD:
Café Coffee Day is one of the India’s largest coffee beans trading Company. It is popularly known as Coffee Day. It is an ISO 9002 certified company with a budget of Rs 750 crore. The main source for coffee comes mainly from 5000 acres of estates which is the second largest in Asia. It is owned by a sister concern and some 11000 growers. It is the leading exporter of coffee and the main customers are from Europe, Japan and United States of America.
The golden roots are from the Chickmaglur which is the home of the Indian coffees. The expansion of Coffee Day has become very necessary and hence there is a separate department to consider these issues. Coffee Day has its expansion throughout India. There are many divisions such as
- Coffee Day express (owns 895 Kiosk)
- Coffee Day Fresh n Ground (owns 400 Coffee bean)
- Coffee Day exports and Coffee Day perfect
- Coffee Day take away
- Café Coffee Day (CCD)
The first Coffee Day was opened in Brigade road, Bangalore in the year 1996.
Problem Faced During Implementation of Social media marketing
The main responsibility for social media marketing is to expand their business in every region of the country and in a wider scale to the entire world. There is a special team that holds this responsibility of expanding the business and considering about the positioning of the Company in the internet. The main reason for the expansion is to increase the number of customers and increase the visibility of the shop in the internet. The people in the social media marketing are also responsible for sales promotion and the tie-ups.
Responsibility For Entering Into Social Media Marketing:
To enter into social media marketing is not a joke. You will have to face lots of problems and hurdles. You should be in a situation to manage the problem and overcome in a short span. Café Coffee Day has entered into the social media marketing for one main reason; expansion of the Company to many customers. Do you think without any marketing through media you can gather more clients? In today’s world the most efficient marketing is the social media marketing. Thus CCD is not an exception. The marketing people should decide and manage the merchandise category that is displayed and sold at the shops.
They should keep in track of the promotions and sales. The café citizen program is one of the unique customer loyalty tools that helps in creating new customers and maintain the existing customers by rewarding them with some points that they earn and they can be redeemed. These strategies are quite important for people as they consider these points as a gift to them. Building trust is an important factor for customers.
How they Gain Customer Satisfaction:
In the modern world, it is not only necessary to provide value to customers but also please them. The pleasing ambience should be created when they enter into the shop. This is provided in the Café Coffee Day. There is also some collection of information such as name, DOB, Anniversary and preferences which would help to improve the shop.
Conclusion:
For any company to survive in this modern world, social media strategy is very important for expanding the business. CCD is no exception and it has entered into the world of social media strategy and gained success.
About
Currently working as a social media consultant with some of the fastest growing Start - up and also runs his own venture - INNOWIA. His responsibilities there include conceptualizing promotional content and campaigns for several leading brands of the country. I am always online, especially at ungodly hours, so don’t hesitate to give him some for thought… or just food would be great too! Find Me on Twitter: http://www.twitter.com/innwoiasolution or
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