They have successful for their imaginative way of thinking and being successful in the business by providing exceptional products with excellent quality, design, innovative marketing, enticing communication, sleek and wonderful strategy.
Marketing Strategy Analysis
Apple has been celebrating its wonderful success in the past few years with their latest technology of iPod, iPhone and iTunes combination. It is a combination of hardware piece with best style and great performance. They have the added advantage of user friendliness with good business service. The combination of iTunes and iPod has made a great impact. In the last few years there was an added technology in the world of Apple. It was the launch of the Mac computers with the Mac OS software. This helps the Company to develop their revenue stream.
Apple revenue change
During the past few years i.e. from the year 2003 to the year 2008, the share of Apple has increased from $7.5 to $180 per share. In January 2010, the share topped the $210 market. However, even the top companies who had the best products had some factors that avoided full exploitation of the opportunities.
How It Benefits From The Brand Perspective
Apple started using marketing strategy for increasing their sales of the iPod. When iPod was initially launched, it was a very big flop as the number of iPods that were sold was just few thousands per year. Later in the year 2004, the market of iPods started to grow tremendously. The tremendous increase in the sales of iPod had given the Company a big turning point. The marketing team has been working for the success of Apple. It is quite necessary for a Company to have a good marketing team. The best marketing strategy was the marketing of iTunes Podcast marketing. It helps to capture the audio and video. People can learn quickly by watching the videos rather that reading a plain text. The downloads are very easily accessible. Anyone who has an iPod or iTouch or iPhone can download the podcasts easily. Podcasts are portable and hence they can download from any point of time. They also send messages that convey emotion and some acts like personal conversation. It has an appealing effect in audience heart across the entire world. It creates a vital marketing phenomenon. They help in updating the users with the latest podcasts which ensures people to get up to date knowledge.
Communication Strategy
Apple communication strategy is very much clear, simple and clever. They have a style of their own. They have the best communication strategy in Ads, TV’s and other online communications. They have set an example of how to use the marketing strategy. It is obvious that when there is quality in the product the company would be successful. However, marketing will help in making your success long lasting with more profit.
Conclusion
One of the most effective communications in the field of Apple is the “I am a Mac, I am a PC”. This Ad has become very popular around the world. Thus, Apple has made a great impact in the marketing strategy and it is time for other companies to get the knowledge from them.
About
Currently working as a social media consultant with some of the fastest growing Start - up and also runs his own venture - INNOWIA. His responsibilities there include conceptualizing promotional content and campaigns for several leading brands of the country. I am always online, especially at ungodly hours, so don’t hesitate to give him some for thought… or just food would be great too! Find Me on Twitter: http://www.twitter.com/innwoiasolution or
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